It's hard to believe that anybody would have accumulated more followers on social media than Hollywood heartthrobs Brand Pritt and George Clooney — yet alone a pug! But with over five million Facebook fans to date, Doug the Pug is giving a-lister celebrities a good run for their money — and their limelight!
Many brands embrace a personal identity on social media to resonate with their audience and affirm their reputation. Now, the flip has occurred and people are performing like brands by sharing expertise and narrative on specific themes to advance their personal profile and career.
If you spend half as much time on social media as I do, monitoring the daily trends, you will find yourself more often than not, getting annoyed with the amount of social air time the Kardashian family gets. If like me, celebrity scandals are one of your guilty pleasures, you will click on these Kardashian trends to see thousands of fans defending their favourite Kardashian's actions.
I’ve had the pleasure of working with Tankō for the last six months now; an exciting brand on a journey to change the world of combat sports, in particularly, Muay Thai. One of the brand’s ventures being The Tankō Main Event - the British Muay Thai standout event of the year.
Okay, I have a confession. I am what Urban Dictionary users call a 'Snapchat whore'. I photograph, record, filter and narrate my life in 10-second intervals for my Snapchat friends to see. I annoyingly push my happiness onto unwilling witnesses in a string of snaps. But for brands to join Snapchat and behave in such a manner seems absurd?!
Whether on television, in the press, or on social media, Irish bookmaker Paddy Power is anything but boring. Their headline-grabbing stunts often drum up a social buzz, earning masses of media coverage and tonnes of marketing awards.